Case Study
DePaola’s Pub Prototype Website
Research Process
Before - Home Page Before - “Wings” Page Before - “Happenings” Page
Before - Home Page
Before - “Wings” Page
Before - “Happenings” Page
These following characteristics
desparatly need to be improved:
- Header
- Color Palette
- Typography
- Photography
- Mobile Friendly
Research Findings
Competitor Websites
Atmosphere
3 Personas
Mark
Male, 43
Mark just got off of work, and is happy to celebrate the end of the work week. DePaola’s is a highlight of his weekly routine, it is the place to meet with the town buddies, and unwind over a few drinks. It is also the berfect chance to grab some food to refule after a grueling week of working. Mark, as a frequent customer, wants to use the website in order to observe menu items.
Beth
Female, 38
Beth is a member of the town and likes to socialize with her friends. She has been going to the trivia nights being hosted by the Pub, and thrives in a busy and noisy environment. Beth wants to use the website to discover when there will be more social events during the week so that she has enough time to alert her friends to assemble their trivia team, or at the very least, get some dinner together.
David
Male, 62
David has grown up in the Arbutus area his whole life. He loves meeting up with members of the community so he can share stories from when he was a bit more youthful. David also visits the DePaola’s everytime there is a weekend Ravens game. As someone nearing retirement, David will have even more free time on his hands, and wants to see what else DePaola’s has to offer him.
Mockups and Website
Home Page
Footer
“Burgers” Page
“Burgers” Page (2)
“Open Hours” Page
“Open Hours” Page (2)
Credits
Website template laptop screen: Designed by rawpixel.com / Freepik
Free PSD laptop mock up design: Image by aleksandr_samochernyi on Freepik
DePaola’s Pub: https://www.depaolaspub.com
DePaola’s Pub Facebook: https://www.facebook.com/depaolaspubandgrill/
Shannon’s Pub and Grille: https://www.shannonspub.com
Morsebergers: https://morsbergers.com
G. L. Shacks: https://www.glshacks.com